Description
The Bachelor's Degree in Tourism Studies provides comprehensive scientific education in tourism management, combining knowledge of business administration, economics, marketing, hospitality, and tourism development. It prepares graduates with contemporary academic knowledge, analytical thinking, and managerial competencies, enabling them to meet the demands of the continuously evolving tourism and hospitality industry.
Relation to Employment
The Bachelor's Degree in Tourism Studies provides comprehensive scientific education in tourism, integrating knowledge of business administration, economics, marketing, hospitality, tourism policy, and sustainable tourism development. It prepares graduates with contemporary academic knowledge, analytical thinking, and managerial competencies, enabling them to plan, organise, and manage tourism businesses and organisations in an international and continuously evolving environment.
Access Requirements / Progression Opportunities
Admission to the program requires a high school diploma and successful participation in national-level examinations or qualifying examinations.
Knowledge
Graduates acquire knowledge of tourism business and organisation management, tourism economics, tourism marketing, human resource management, accounting, finance, tourism law, information systems, quality management, sustainable tourism development, destination management, and special forms of tourism, in line with the contemporary needs of the tourism industry.
Skills
Graduates develop skills in organising and managing tourism businesses and organisations, analysing and solving problems, using information systems and digital technologies, applying quantitative methods, making managerial decisions, implementing quality management, developing marketing and tourism development strategies, and communicating and collaborating effectively in multicultural environments.
Competences
Graduates are able to organize and manage tourism businesses and organizations, analyze and solve complex problems, use modern technologies and data to support decision-making, design tourism development and marketing strategies, apply principles of quality, sustainability, and business ethics, and adapt effectively to the changing conditions of the tourism industry.