Description
The Bachelor's Degree in Business Administration and Organizations is awarded upon successful completion of the Undergraduate Study Programme of the Department of Business Administration and Organizations of the National and Kapodistrian University of Athens. The programme provides contemporary academic education in business administration, strategy, finance, marketing, digital communication, accounting, human resource management, management information systems, operations research, business analytics and entrepreneurship. It combines theoretical knowledge with practical application, promoting innovation, responsible management and strong links between higher education and the needs of the modern economy and organisations.
Relation to Employment
Graduates acquire scientific knowledge and managerial skills enabling them to pursue careers in private and public sector organizations, financial institutions, consulting firms, digital transformation companies, marketing departments, human resources, accounting, strategic planning, business analytics and project management, as well as to develop their own entrepreneurial activities.
Access Requirements / Progression Opportunities
Admission is governed by the applicable higher education legislation. Graduates may continue their studies in postgraduate and doctoral programmes in business administration, finance, marketing, accounting, human resource management, information systems, business analytics and related academic disciplines.
Knowledge
Upon successful completion of the Undergraduate Study Program, graduates possess comprehensive knowledge in business administration and management, strategic management, financial management, accounting, marketing, digital communication, human resource management, organisational behaviour, business analytics, management information systems, operations research, entrepreneurship and innovation. They understand contemporary management theories and practices, business and organisational operations, the principles of economics, statistics, quantitative methods and managerial decision-making, as well as scientific research methodology, professional ethics and sustainable development.
Skills
Graduates are able to analyse and solve complex managerial and business problems, evaluate business data, apply quantitative and qualitative analytical methods, use management information systems and business analytics tools, develop marketing and digital communication strategies, manage human and financial resources, organise and coordinate projects, prepare business plans and evaluate investment and managerial decisions. They are also capable of preparing scientific and professional reports, presenting evidence-based recommendations and operating effectively in complex organisational environments.
Competences
Graduates are capable of working independently or as members of multidisciplinary teams, assuming managerial responsibilities and leadership roles, making evidence-based decisions in complex business environments, adapting to technological, economic and organisational developments, demonstrating creativity, innovation, professional responsibility and ethical conduct, and designing initiatives that enhance organisational competitiveness and sustainable development. They are also able to pursue postgraduate and doctoral studies and engage in lifelong learning and continuous professional development.