Description
The Bachelor’s Degree in Marketing and Communication is offered by the Athens University of Economics and Business through the Department of Marketing and Communication and provides comprehensive education in the scientific fields of marketing, business communication and business administration. The study program covers contemporary areas such as consumer behaviour, market research, marketing strategy, advertising, digital communication and customer relationship management. Graduates acquire interdisciplinary knowledge combining elements of management, economics, technology and communication, enabling them to respond effectively to the needs of the modern business environment.
Relation to Employment
Graduates of the Department can pursue careers in companies and organizations in positions related to marketing, communication, advertising, sales, market research and customer relationship management. They can also work in consulting firms, communication agencies and organizations requiring professionals with combined business and communication knowledge.
Access Requirements / Progression Opportunities
Admission to the program requires a Secondary School Leaving Certificate (High School Diploma) and successful participation in national-level examinations or qualifying entrance examinations.
Knowledge
Graduates acquire knowledge of the fundamental principles and functions of marketing, consumer behaviour, strategic development of products and services and market operations. They also understand the role of communication, advertising and digital technologies in creating value for businesses and organizations. Their knowledge is supported by elements of business administration, economics, statistics and information systems.
Skills
Graduates develop skills in market analysis, consumer behaviour analysis, marketing strategy development and the use of communication tools. They are able to process information, evaluate business opportunities and use modern methods and technologies to solve marketing and communication challenges.
Competences
Graduates acquire the ability to design and implement effective marketing and communication strategies in different business environments. They can use available data to make informed decisions and adapt to changes in markets and technological developments. They also develop abilities related to teamwork, creative thinking and continuous professional development.